The Melbourne Office fit out is now well under way. As you can see from the photo, the feature wall is coming along nicely, as are Cerns’ posing skills. The office is expected to be completed end of March. Not long to go now! Exciting times!

Stay tuned for more pics as the fit out continues…

My bad, this post got lost in pending purgatory (that’s what pitch madness will do to a blog). About a month old but it still is NEWS.

“the White Agency, has appointed Mat Medcalf into the position of General Manager in its Melbourne office.

Medcalf’s role will be focused on further building the business and consolidating its strong position within the digital arena in Melbourne.

Medcalf joins White from Spin Communications where he was most recently Commercial Director and Head of its Melbourne office. Here he worked with clients such as BigPond, Disney, Nintendo and Kia Motors. Prior to this, Medcalf was Head of Innovation at Naked Communications during which time he was in charge of developing new ways to communicate a brand message working with leading brands including Coke, eBay, Nokia and ninemsn.

Medcalf said he was really excited about working with one of the premier digital agencies in Australia and was looking forward to making inroads into the Melbourne market where he feels there is a big opportunity for digital specialists.

“In this climate, clients are increasingly looking for powerful yet cost effective ways to gain market share and customer engagement and I feel this offers an amazing amount of opportunities for digital to leverage,” he said.

White’s CEO, Miles Joyce said Medcalf will bring extensive experience in delivering successful, innovative and result-driven solutions to clients. This, coupled with his strong management and business development skills, make him a great addition to White and further strengthens the highly talented team we already have in Melbourne.”

“Melbourne is a very important market for us so this appointment is crucial to ensure we continue to deliver our high standard of work while growing the business and the Melbourne digital marketplace overall.

The White Agency is part of STW Communications Group, Australia’s leading marketing content and communications services group.”

End serious bit.