Matt Harding, AKA “Dancing Matt” made a quirky little video for his friends and family and it somehow managed to go viral. A US chewing gum company liked what he did so much that they paid for him to take a second trip and film it. With Matt keen to do it all again, Stride Gum agreed to finance a third trip featuring him dancing in 42 different countries around the world, this time with a whole heap of fans. He has a permanent home on the chewing gum website detailing his exploits, and hasn’t had a proper job since they first spoke to him back in 2006. Certainly not your average 30 second TVC.