A testament to how effective this interactive piece is from Intel is whether you feel like touching your computer screen when you’re watching it…

http://www.contagiousmagazine.com/2010/01/intel_1.php

Direct You Tube link:

Intel InfoScape Double HD Touchscreen Internet Experience

So what was that?

That was 2009, sunshine.

But it kinda went by so quickly I missed most of it…

Too late, anyway we’re steaming on with 2010, Krubrick style.

C’mon just a recap?

Nup… listen every man and his social media NOOB has done a yearly wrap up and most have already pumped out a 2010 trends/predictions/tea leaf futurism piece…

Please?

Psssssffffff… OK just a quick one then let’s you’ll have to let go, it’s over.

First.

Banner Ads.
Banner ads are still alive! Yes of course they are and here’s a great article about the constraints they’re breaking out of… Beyond the banner And probably the most simple banner and “yet” most engaging banner ads of the year this little cracker for Pringles…

Right here, right now and in 3D.
Location based services and Augmented Reality… how many times did we hear those buzz words last year (and the year before that)? Well we did because they’re starting to make (or have well made) the leap from gimmick town to useful utility city… and we’re holding it in our hands Layar (now 3.0) probably being the leader on this front and the platform seems to be expanding… (see also: wikitude & twitter-360). Need to find a Stellar quickly… you might need this…

Then there was the foursquare too much info weirdness, which will make more sense when you’ll start getting free beers…

Plenty of brands had a dabble in the webcam augmented reality space with very few producing anything of real value… there were some exceptions such as… this

The Cloud brought to you the Googles.Realtime Search, Chrome, the Wave… next up the the android explosion and the OS. When do we wave the white flag? Maybe when their interfaces get a little prettier. Seriously the Cloud is a great thing and products/services such as Google Wave (although slightly over-hyped and a little lonely at first) are/will get us working as collaboratively as a finely tuned beehive… it’s like all my wildest hopes for yammer coming true… remember yammer? er… no…

Memes
These things power the internet… last year we had Kayne and “I’mma let you finnish” but the winner had to be… Keyboard Cat. What will the memerverse throw up this year?

Semi-Translucent Aggregation
Everything from anywhere, anytime for anyone overload. First we had skittles.com which was basically an overlay interface (where have we seen that before) on top of various social sites, so if your tweet contained “skittles” it would basically end up on the skittles home page. Which is great when people are saying nice things… to their credit Skittles let go of the fear and the site is still up. The never media shy Crispin Porter + Bogusky took the concept a little further and turned their own agency site into an aggregation portal. So if you were talking about the agency it would end up on their homepage etc… the neat thing they did though was to have a filter where you could select individual clients and then get a live social media snapshot of the buzz around that brand (buzz that they’re generating apparently).

A couple of weeks before they launched theirs tho’ we squeezed our own aggregation baby out of the coding test tube… and introduced Whitegoods

Here you can follow the twitter, delicious, flickr and blog feeds from le white agency… sweet.

Decks of the year (or presos that were worth while sitting through).

Or Aaron Koblin’s amazement.

The best by far… by a long shot… by a country mile was this WHY I LOVE THE INTERNET… there’s no pictures tho’

Campaigns N’ Stuff

This was a great simple one Shocking Barack (electric motorbikes) I wrote some words about it here.

Nikes Chalkbot got talked about (almost rhymes).

+ (nice pun) Although it was done a little while ago Adweehnamed this as “Digital Campaign of the Decade”

Now does that look like an ad to you?

Mos Def released an album as a Tshirt

RA DIOHEA_D and google made a film clip with LAZERS!

Something Something Twitter.

The White Stuff

I wore a the same t-shirts a lot.

So did some other people.

@kukestar produced a stellar performance for our Christmas Card…

Our peeps in Melbourne moved into a new Crib.

We cut a tralier… a first!

We made a showreel! woot!

B&T rated our site numero uno of digital agency sites… not bad if that the sort of business your in

We got all data vizzy for our super swell friends at The Commonwealth Bank (+ commbank.com.au won yet another round of awards)

We went hybrid in the pursuit of perfection for Team Lexus (+ we gave their site a super tune up)

We gave parents a helping hand when it comes to talking to their kids about drinking.

We helped people to “choose pink” for a good cause

And did we mention Whitegoods?

So kinda there it is…

Done.

This year tho’ is going to be another whole level of awesome… grrrr.

Worth reading the Videonuze article below on the race between Google and Apple for supremacy in Mobile…gives some nice insights into how all this is poised to affect the future of Video:

Google and Apple both unveiled key mobile initiatives yesterday, underscoring the collision path the two companies are on, and how long-term, video is poised to benefit from their battle.

First, as you no doubt already know, Google introduced the Nexus One, an Android-powered smartphone that it is selling directly to consumers. It is Google’s first foray into consumer devices and many more products sure to follow. Meanwhile, Apple, in a rare significantly-sized deal, acquired Quattro Wireless, a mobile advertising company, for around $300 million. Quattro represents Apple’s first real push into advertising, an important shift from its traditional iTunes-driven paid media model.

With its own device, Google is primarily looking to compete against Apple’s iPhone, which has practically owned the U.S. smartphone market since its introduction 2 years ago. And Apple, with a toehold in the exploding mobile advertising market, is positioning itself to disrupt Google’s planned dominance of mobile advertising through its pending $750 million AdMob acquisition. If Apple were to make additional acquisitions, particularly in the online video advertising space, that would further strengthen its position.

Mobile video is poised to be a real winner in the Google vs. Apple face-off. At a minimum, the two companies’ considerable marketing spending (plus those of competitors Palm, RIM, Nokia and others) will mean smartphones in millions more consumers’ hands, dramatically expanding the video-ready universe. In addition, the experience of watching mobile video will just keep getting better. For example, the Nexus One’s screen resolution (480×800) surpasses the iPhone’s (320×480), which only means Apple will need to up the ante even further with its next generation. The range of video applications is sure to surge as more and more players stake out their ground.

Importantly, because there are no powerful incumbent distributors in mobile video – as there are in the living room, with cable/satellite/telco – I believe there is more flexibility in how premium video can be distributed to smartphones. Until recently mobile was an “on-deck” world where everything had to be approved and carried by the wireless carrier. But mobile is quickly evolving to take on open Internet-like characteristics, where applications and services are not gatekeeped by a distributor. In short, mobile looks to be more like online distribution than traditional video distribution. As power in mobile shifts to players like Apple and Google, it should also be a wake-up call to the FCC, whose planned wireless carrier-focused net neutrality paradigm already looks out of date.

While there have been recent rumbles about Apple doing something with subscription video for the living room, instead the company likely has more latitude in mobile to go well beyond the pay-per-use iTunes model, especially if it can also bring in advertising. Meanwhile, by having its own device and operating system, Google is optimizing the YouTube mobile experience. As this YouTube blog post points out, the Nexus One is an improved way to search, view and upload YouTube videos. With YouTube enjoying such benefits not just on Nexus One, but on all Android phones, YouTube becomes an even more valuable partner for premium content providers looking to generate mobile usage.

Google and Apple will be jousting for years to come in the mobile space. The opportunities for growth for both companies are sizable. I fully expect that video is a going to be an increasingly important part of the battle.

It’s been out for a little while now but we’ve been… well busy. Introducing NetBank Pulse a super neat data-visualisation project for our good friends at The Commonwealth Bank. It visually articulates the pulse of activity that happens across NetBank every day, which can be further drilled down (as a creative I can’t believe I just said that) by state, gender, age, time and device. There are some really interesting and surprising stats to be found. Try it…

Credits: Everybody @ White + Andrew M for the name

You may have seen a lot of the 87 things in this presentation… but it’s great to see them all in one place.

Yeah! We’ve just helped launch The Commonwealth Banks new YouTube Channel… As Mathew McBertie McBertros says in his own words… Special mentions to Rachael M who delivered a wonderful watertight strategy and to the man of science for his platybank sketches, creative vision, and getting the word awesome into a final live design multiple times… T_E_A_M  youtube.com/commbank

We should get this plate for our Agency / Blog car (because a blog really needs a car). If 6F’s was a car though it would definitely be a Lexus RX 450h – smart, progressive and far less CO2 emissions than any other agency blog.

Sure it was announced a couple days ago… but good news is good news. Yes as mentioned a couple posts ago Australia.com was in the running for a People’s Voice (Tourism category) @ the digitally prestigious  Webby Awards. And guess what? It won. As the marvellous mUmBRELLA reported much closer to the announcement…

“The australia.com site – designed by The White Agency – was the People’s Voice Winner in the Tourism category of The Webbys, which were announced earlier today, Australian time.

The Webby Awards have run for more than a decade. One of their unique points is that when winners make acceptance speeches they are limited to just five words. In 2005, failed presidential candidate Al Gore’s was “Please don’t recount this vote.”

Tonight White Agency boss Miles Joyce said: “Had a taste? Come walkabout.”

Well done to all involved on this very high profile project that deserves the accolades. Go Team!

Taking it to the streets is so 2008. Want to effect change 2009 style? Social media should be your first port of call confirming that the pen (or keyboard) is indeed mightier than the sword.

Nick Galvin, writing in the Sydney Morning Herald, says, “TWITTERERS, bloggers, podcasters and Facebook users are getting behind Earth Hour in unprecedented numbers as event organisers embrace the explosion of interest in online social networking.”

With almost 700,000 online friends in 80 countries, Earth Hour’s John Johnston says almost anything goes to send the Earth Hour message viral and reach the target of one billion participants.

Galvin continues, “The latest effort to push the Earth Hour message is through a new social networking service called 12 Seconds. The 12 Seconds service, likened to a video version of Twitter, allows users to post 12-second videos about any subject that catches their attention. Earth Hour organisers are asking supporters to make 12-second promotional videos and put them online.”

Social revolution is just a click away.

Read the full article here.