“the Flyfire project sets out to explore the capabilities of this display system by using a large number of self-organizing micro helicopters. Each helicopter contains small LEDs and acts as a smart pixel. Through precisely controlled movements, the helicopters perform elaborate and synchronized motions and form an elastic display surface for any desired scenario.”
Ok then.
Another interesting AR concept. Not sure how well Flash can handle a full-blown 3D car models, but we might be able to do something simpler for… Lexus?
Found an interesting experiment with AR. Definitely can be achieved inFlash 3D and FLARToolkit 
But the idea of putting it on the back of a cereal box is creative.
A testament to how effective this interactive piece is from Intel is whether you feel like touching your computer screen when you’re watching it…
http://www.contagiousmagazine.com/2010/01/intel_1.php
Direct You Tube link:
So what was that?
That was 2009, sunshine.
But it kinda went by so quickly I missed most of it…
Too late, anyway we’re steaming on with 2010, Krubrick style.
C’mon just a recap?
Nup… listen every man and his social media NOOB has done a yearly wrap up and most have already pumped out a 2010 trends/predictions/tea leaf futurism piece…
Please?
Psssssffffff… OK just a quick one then let’s you’ll have to let go, it’s over.
First.
Banner Ads.
Banner ads are still alive! Yes of course they are and here’s a great article about the constraints they’re breaking out of… Beyond the banner And probably the most simple banner and “yet” most engaging banner ads of the year this little cracker for Pringles…
Right here, right now and in 3D.
Location based services and Augmented Reality… how many times did we hear those buzz words last year (and the year before that)? Well we did because they’re starting to make (or have well made) the leap from gimmick town to useful utility city… and we’re holding it in our hands Layar (now 3.0) probably being the leader on this front and the platform seems to be expanding… (see also: wikitude & twitter-360). Need to find a Stellar quickly… you might need this…
Then there was the foursquare too much info weirdness, which will make more sense when you’ll start getting free beers…
Plenty of brands had a dabble in the webcam augmented reality space with very few producing anything of real value… there were some exceptions such as… this
The Cloud brought to you the Googles.Realtime Search, Chrome, the Wave… next up the the android explosion and the OS. When do we wave the white flag? Maybe when their interfaces get a little prettier. Seriously the Cloud is a great thing and products/services such as Google Wave (although slightly over-hyped and a little lonely at first) are/will get us working as collaboratively as a finely tuned beehive… it’s like all my wildest hopes for yammer coming true… remember yammer? er… no…
Memes
These things power the internet… last year we had Kayne and “I’mma let you finnish” but the winner had to be… Keyboard Cat. What will the memerverse throw up this year?
Semi-Translucent Aggregation
Everything from anywhere, anytime for anyone overload. First we had skittles.com which was basically an overlay interface (where have we seen that before) on top of various social sites, so if your tweet contained “skittles” it would basically end up on the skittles home page. Which is great when people are saying nice things… to their credit Skittles let go of the fear and the site is still up. The never media shy Crispin Porter + Bogusky took the concept a little further and turned their own agency site into an aggregation portal. So if you were talking about the agency it would end up on their homepage etc… the neat thing they did though was to have a filter where you could select individual clients and then get a live social media snapshot of the buzz around that brand (buzz that they’re generating apparently).
A couple of weeks before they launched theirs tho’ we squeezed our own aggregation baby out of the coding test tube… and introduced Whitegoods
Here you can follow the twitter, delicious, flickr and blog feeds from le white agency… sweet.
Decks of the year (or presos that were worth while sitting through).
Or Aaron Koblin’s amazement.
The best by far… by a long shot… by a country mile was this WHY I LOVE THE INTERNET… there’s no pictures tho’
Campaigns N’ Stuff
This was a great simple one Shocking Barack (electric motorbikes) I wrote some words about it here.
Nikes Chalkbot got talked about (almost rhymes).
+ (nice pun) Although it was done a little while ago Adweehnamed this as “Digital Campaign of the Decade”
Now does that look like an ad to you?
Mos Def released an album as a Tshirt
RA DIOHEA_D and google made a film clip with LAZERS!
Something Something Twitter.
I wore a the same t-shirts a lot.
So did some other people.
@kukestar produced a stellar performance for our Christmas Card…
Our peeps in Melbourne moved into a new Crib.
We cut a tralier… a first!
We made a showreel! woot!
B&T rated our site numero uno of digital agency sites… not bad if that the sort of business your in
We got all data vizzy for our super swell friends at The Commonwealth Bank (+ commbank.com.au won yet another round of awards)
We went hybrid in the pursuit of perfection for Team Lexus (+ we gave their site a super tune up)
We gave parents a helping hand when it comes to talking to their kids about drinking.
We helped people to “choose pink” for a good cause
And did we mention Whitegoods?
So kinda there it is…
Done.
This year tho’ is going to be another whole level of awesome… grrrr.
Worth reading the Videonuze article below on the race between Google and Apple for supremacy in Mobile…gives some nice insights into how all this is poised to affect the future of Video:
Google and Apple both unveiled key mobile initiatives yesterday, underscoring the collision path the two companies are on, and how long-term, video is poised to benefit from their battle.
First, as you no doubt already know, Google introduced the Nexus One, an Android-powered smartphone that it is selling directly to consumers. It is Google’s first foray into consumer devices and many more products sure to follow. Meanwhile, Apple, in a rare significantly-sized deal, acquired Quattro Wireless, a mobile advertising company, for around $300 million. Quattro represents Apple’s first real push into advertising, an important shift from its traditional iTunes-driven paid media model.
With its own device, Google is primarily looking to compete against Apple’s iPhone, which has practically owned the U.S. smartphone market since its introduction 2 years ago. And Apple, with a toehold in the 
exploding mobile advertising market, is positioning itself to disrupt Google’s planned dominance of mobile advertising through its pending $750 million AdMob acquisition. If Apple were to make additional acquisitions, particularly in the online video advertising space, that would further strengthen its position.
Mobile video is poised to be a real winner in the Google vs. Apple face-off. At a minimum, the two companies’ considerable marketing spending (plus those of competitors Palm, RIM, Nokia and others) will mean smartphones in millions more consumers’ hands, dramatically expanding the video-ready universe. In addition, the experience of watching mobile video will just keep getting better. For example, the Nexus One’s screen resolution (480×800) surpasses the iPhone’s (320×480), which only means Apple will need to up the ante even further with its next generation. The range of video applications is sure to surge as more and more players stake out their ground.
Importantly, because there are no powerful incumbent distributors in mobile video – as there are in the living 
room, with cable/satellite/telco – I believe there is more flexibility in how premium video can be distributed to smartphones. Until recently mobile was an “on-deck” world where everything had to be approved and carried by the wireless carrier. But mobile is quickly evolving to take on open Internet-like characteristics, where applications and services are not gatekeeped by a distributor. In short, mobile looks to be more like online distribution than traditional video distribution. As power in mobile shifts to players like Apple and Google, it should also be a wake-up call to the FCC, whose planned wireless carrier-focused net neutrality paradigm already looks out of date.
While there have been recent rumbles about Apple doing something with subscription video for the living room, instead the company likely has more latitude in mobile to go well beyond the pay-per-use iTunes model, especially if it can also bring in advertising. Meanwhile, by having its own device and operating system, Google is optimizing the YouTube mobile experience. As this YouTube blog post points out, the Nexus One is an improved way to search, view and upload YouTube videos. With YouTube enjoying such benefits not just on Nexus One, but on all Android phones, YouTube becomes an even more valuable partner for premium content providers looking to generate mobile usage.
Google and Apple will be jousting for years to come in the mobile space. The opportunities for growth for both companies are sizable. I fully expect that video is a going to be an increasingly important part of the battle.
Monday 4 January
Moby (Concert) – Tickets still on sale!
Renowned for his explosive live performances, Moby leaves audiences begging for more time after time. Musical virtuosity combined with an impressive and extensive back catalogue result in only one thing: unforgettable performances.
(Excerpt from sydneyoperahouse.com)
Where: Sydney Opera House
When: 8pm
Cost: $99.35
More Info: http://www.sydneyoperahouse.com/whatson/moby_2010.aspx
Tuesday 5 January
Emiliana Torrini (Concert)
Renowned for her soothing, ethereal vocals, as evidenced via her performance of “Gollum’s Song” on the Lord of The Ring’s soundtrack, & sublime, intimate songwriting (she co-wrote the Kylie Minogue hit “Slow”), Iceland’s Emiliana Torrini has made a very strong connection with Australian audiences
“Sweet, charming, effervescent, funny and delightfully honest; these are just some of the qualities that make Emiliana Torrini a natural entertainer.” – Faster Louder
(Excerpt from enmoretheatre.com.au)
Where: Enmore Theatre
When: 7.30pm
Cost: $58.50
More Info: http://www.enmoretheatre.com.au/events/2010/01/05/emiliana-torrini
Wednesday 6 January
One Potato Two Potato 1964 (Film Screening)
Examines interracial marriage in the 1960s and the prejudices of the era.
Where: Annandale Hotel, 17 Parramatta Rd, Annandale, NSW
When: 7.30pm for an 8pm start
Cost: $10
More Info: http://www.mumeson.org/content/view/140/171/
Thursday 7 January
Peter Helliar’s Dreamboat Tour
Have a night of laughs with one of Australia’s best loved comedians.
Where: Sydney Opera House
When: 7pm
Cost: $37.50
It’s been out for a little while now but we’ve been… well busy. Introducing NetBank Pulse a super neat data-visualisation project for our good friends at The Commonwealth Bank. It visually articulates the pulse of activity that happens across NetBank every day, which can be further drilled down (as a creative I can’t believe I just said that) by state, gender, age, time and device. There are some really interesting and surprising stats to be found. Try it…
Credits: Everybody @ White + Andrew M for the name 
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