Archive for December, 2008

Social Media Predictions 2009

Tuesday, December 16th, 2008
Peter Kim has facillitated fourteen great minds on social media to share thoughts on what 2009 may have in store for us.  Here’s some of what they’re thinking:
  • “Although it is now cheaper to launch an initiative leveraging Web 2.0 technology – it requires qualified and passionate people to make them successful.” – David Armano
  • “You may not always start the year as a leader, but you can certainly finish it that way.” – Rohit Bhargava
  • “Intimacy touches emotion; emotion powers conversation.” – Pete Blackshaw
  • “Doors are going to close all over the social web. Why? Because the money didn’t come the way people thought it would.” – Chris Brogan
  • “The tipping point has not only *not* been reached, but could still tilt *away* from Social Media.” – Todd Defren
  • “There’s a lot of fixing that needs to be done.” – Jason Falls
  • “Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball.” – Ann Handley
  • “We’re going to develop a set of better metrics to help guide, direct and validate ‘commitment’.” – Joseph Jaffe
  • “The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis.” – Charlene Li
  • “After a pre-qualifying wrestling match…” – Ben McConnell
  • “These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them.” – Scott Monty
  • “The recession will force revenue results out of social technologies.” – Jeremiah Owyang
  • “Companies that focus on earning love will thrive during hard times, and kick ass when good times return.” – Andy Sernovitz
  • “Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter.” – Greg Verdino

Everyone’s thoughts have been assembled in this PDF. You can also read the document in-line below.

Social Media 2009

Publish at Scribd or explore others: Management Business social media 2009

A good idea or three

Thursday, December 4th, 2008

PSFK recently ran their Good Ideas in 2009 in Digital seminar in New York.

Full of inspiration and food for thought of what is and what will be, it is definitely worth a watch

But, if you don’t have a spare hour up your sleeve, we have prepared the 60 sec snapshot for you

Virtual Identity

You are no longer really in control of your digital destiny. Aggregating tools and the move from search to findability, your digital identity is not only made up of what you have created for people to see (active collaborations) but also what you have done (passive collaborations). Something you may want to remember when you next consider time you look for yourself on Hot or Not.

For the voyuerists amongst us, there is My First Tweet which looks at people’s first week of using Twitter and gives us a window into how people start using new digital channels - who tests the waters & who dives in head first.

And for the digital show ponies amongst us – lifestreaming. Check out Storytlr – a tool which aggregates all your social media activities

The analog & digital worlds

Once considered warring parties where ultimately in a battle for supremacy, digital would come up trumps, we are now seeing them coming together and beautiful things are happening.

Take the Wii or Guitarhero – these let us to interact with the digital world in an analog way – it makes sense to our engrained behaviors and as creatures of comfort, it was always destined for love at first swing / strum.

Mobile internet

The mobile web is finally taking off and it is succeeding by pulling the web apart, apps let us find exactly what we need, when we need it – whether that is a recommendation for the best pizza with 100m and how to get there or something cool to watch while we are waiting for the bus.

Social Media starters

Monday, December 1st, 2008

Social Media Today has compiled this list of the current Top 25 free ebooks on Social Media:

  1. Belonging Networks Corporate Social Networking
  2. Social Web Basics
  3. The 2009-2014 World Outlook for Advertising for Social Media Web Sites
  4. Social Media and Customer Service
  5. Center For Social Media – Youth As E-Citizens
  6. How Blogs and Social Media are Changing Public Relations
  7. Social media and the banking industry
  8. Social Media: 40 Places to Find Web 2.0 for Your Web Site
  9. Social Media Marketing Strategies Guide
  10. Nielsen – Pharma & Social Media
  11. The Need for Speed – Using Social Media to Speed Innovation
  12. What is Social Media?
  13. ComplexDiscovery – User Generated Content, Social Media, and Advertising
  14. Social Media Guide Release
  15. Social Media & Marketing – Online Networking & Advertising February 2008
  16. ebook: The Art and Science of Social Media and Community Relations
  17. What is Social Media? – Book 2
  18. Social Media Maps
  19. Social Media Manifesto by Brian Solis
  20. New Media Case Studies 2008
  21. The Impact of Social Media on Innovation – Josh Bernoff
  22. The Secret Underground Guide to Social Media for Organisations
  23. Customer Service: The Art of Listening and Engagement Through Social Media
  24. The Social Web Analytics eBook 2008
  25. The Essential Guide to Social Media

British Social Media Case Studies from the IAB:

BBC Learning G.I. Jonny (334k)
British Heart Foundations ‘Food 4 Thought’ (754k)

P&G Being Girl website (754k)
Brands in social media (734k)
Burnout series, Burnout Dominator (782k)
BBC, Doctor Who (248k)
Nickelodeon, H2O (767k)
Hotel Chocolat (556k)
Sony BRAVIA Paint (750k)

Peter Kim’s fabulous list of companies using social media. Last count (November 23) was 324.

Forrester’s Jeremiah Owyang and David Armano:

Video clips at Ustream

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