Where the hell is Matt?
Matt Harding, AKA “Dancing Matt” made a quirky little video for his friends and family and it somehow managed to go viral. A US chewing gum company liked what he did so much that they paid for him to take a second trip and film it. With Matt keen to do it all again, Stride Gum agreed to finance a third trip featuring him dancing in 42 different countries around the world, this time with a whole heap of fans. He has a permanent home on the chewing gum website detailing his exploits, and hasn’t had a proper job since they first spoke to him back in 2006. Certainly not your average 30 second TVC.
Tags: dancing matt, matt harding, stride gum

July 2nd, 2008 at 11:16 am
This video certainly puts to bed the notion that online can’t produce emotional reactions- whew!
I do love the way that the brand is facilitating an experience- and allowing us all to go along for the ride.