Archive for June, 2008

Where the hell is Matt?

Monday, June 23rd, 2008

Matt Harding, AKA “Dancing Matt” made a quirky little video for his friends and family and it somehow managed to go viral. A US chewing gum company liked what he did so much that they paid for him to take a second trip and film it. With Matt keen to do it all again, Stride Gum agreed to finance a third trip featuring him dancing in 42 different countries around the world, this time with a whole heap of fans. He has a permanent home on the chewing gum website detailing his exploits, and hasn’t had a proper job since they first spoke to him back in 2006. Certainly not your average 30 second TVC.

Friends, Enemies and My Army

Friday, June 20th, 2008

The extremely entertaining Mark Pesce presenting at the Next Wave festival.

More of his thinking on the 3.4 billionth phone, his MAD twitter army and a social experience of the China earthquake.

digital storytelling

Wednesday, June 18th, 2008

I presented this to the APG last night as part of their Ideas Exchange sessions.

It’s a love story, an ode to my favourite digital story teller Marcus Brown.


Here come the steak knifes

Tuesday, June 10th, 2008

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Just when we thought it was safe to write about something else other than our new office or our new logo, along comes this… the new rug for our reception. Neat.

but wait there’s more… seriously

Wednesday, June 4th, 2008

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Not only have we got a wonderful new building, a brand spanking new logo (sorry) but if all that wasn’t enough… how about a freshly pixelaphonic new site straight out of the coding oven. Just smell the aroma.

In the words of Mr Matthew Grogan CD, Esq etc “the theory goes something like this. Any successful agency is always busy and any busy agency puts their clients’ work as a priority over their own website. Knowing that, it could be another 3 years before we have the time to focus on the next instalment. So we decided to stay away from a crazy flash site that’ll go out of date in a week and create something that is simple and 80% about the great work we do for our clients and 20% about us.”

The navigation is minimal letting the work speak for itself. Simplicity. Is. Good.

And it comes in six different collectors editions.

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The Cerns.

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The Eliana.

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The Fabian

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The Jennings

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The Mike.

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And The Pablo.

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Now that’s about the size of it (above). I think about a billion people were involved in this one, and all involved deserve a massive, massive backslap and one breath’s rest before jumping back to it. In the meantime get in there and have a go.

 

I can has new logo?

Wednesday, June 4th, 2008

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Yep you sure can. Now this has been slowly introduced rather than a grand A-lister mega launch, but along with our brand shiny new office, we have a hot new visual ID. Years of development and a cast of thousands have been involved with this project and now it’s starting to appear everywhere and in every format. Even a new roll of stickers can cause normally sedate people to start woo-hooing.

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The old and the new.

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