Only a matter of time.
Here’s an idea (done in conjunction with the Royal Mail), sign up and be sent a box of stuff from advertisers. Not crap stuff, things you can use and still have an ad in their somewhere. Like what? Like a sweat band from Wii or Playdoh from Sony. Nothing over the top just stuff you can get you hands on and play around with. I think it might work for a little while (like all these things). People love getting boxes in the mail. Don’t they?
Look here: Matterbox